The hallmarks of scientific research Purposiveness Rigor Testability Replicability Precision and confidence ObjectivityĬeneralizability Parsimony The hypothetico-deductive method The seven-step process in the hypothetico-deductive method Identify a broad problem area Define the problem statement Develop hypotheses Determine measures Data collection ^ Data analysis Interpretation of data Review of the hypothetico-deductive method ' * Some obstacles to conducting scientific research in the management area Alternative approaches to research Positivism / Constructionism Critical realism Pragmatism Summary Discussion questionsĢ2 22 23 23 23 24 24 24 24 24 25 26 28 28 29 29 29 30 31 31ģ The broad problem area and defining t h e problem statement Research Methods for Business A Skill-Building Approach SIXTH EDITIONĪbout the Authors Preface Acknowledgmentsġ Introduction to research What is research? Business research Definition of business research Research and the manager Types of business research: applied and basic ^ Applied research ! Basic or fundamental research Managers and research The manager and the consultant-researcher The manager-researcher relationship Internal versus external consultants/researchers Internal consultants/researchers Advantages of internal consultants/researchers Disadvantages of internal consultants/researchers External consultants/researchers Advantages of external consultants/researchers Disadvantages of external consultants/researchers Knowledge about research and managerial effectiveness Ethics and business research Summary Discussion questions Case: The Laroche Candy CompanyĢ 2 3 3 5 6 6 8 9 9 10 10 70 77 11 77 72 12 13 13 14 15Ģ The scientific approach and alternative approaches to investigation

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